Appe Club
The whole Mendoza night used to happen at the door: your name on the list, cash, "you're good, you're on it." Now the ticket, the open bar and the VIP table are bought online — and sales are up 42%.
At a Glance
Industry
Nightclub
Location
Miguel Azcuénaga 183 — Godoy Cruz, Greater Mendoza
Size
Open Fridays & Saturdays • open bar 10 pm, dancing at midnight • VIP tables
Client since
2026
The Challenge
In a nightclub everything is decided at the door, and Appe Club was no exception: the Godoy Cruz night was sold by hand — names scribbled on the promoter's list, cash at the entrance, VIP tables booked via Instagram DM at 2 am. It worked, until it didn't: queues stretching at peak hour, open-bar capacity impossible to control, and not a single data point on a crowd that comes back — or doesn't — every weekend. For a club that lives off filling Fridays and Saturdays, every week started from zero: no database, no history, no idea who came for the cuarteto night and who for the DJ set. The door list was, literally, their entire tech stack.
The Solution
At appeclub.com.ar the night is bought before going out: tickets in price waves — the early bird cheaper, the last one pricier —, open-bar capacity controlled per ticket, and VIP tables picked on the club's 3D reserved-seating map, exact section and spot in view. All under Appe's brand: its own domain, logo, tickets and mailing. AI marketing does what no promoter can: it remembers everyone — the cuarteto crowd gets La Klave's next date, the electronic crowd gets the next DJ, birthday people get their promo — and recovers the carts left open when plans were being made over WhatsApp. And since nightlife keeps no office hours, an AI agent answers 96% of enquiries — "how much is entry?", "how late does the open bar run?" — at 3 am too, right when sales peak. Since then, sales have grown 42%.
Results
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
3 AM
The bot answers and sells while the club is packed
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