Polar Bar
At Mitre 102 everything is ice: the bar, the sculptures, even the glass your drink is served in. The only thing truly frozen was ticketing — sold by hand, at the door. Now they sell online 24/7, in three languages, and sales are up 42%.
At a Glance
Industry
Unique Experiences
Location
Mitre 102 — the heart of downtown Bariloche, Patagonia
Size
Open 365 days a year, 3 pm to midnight • limited-capacity time slots
Client since
2026
The Challenge
Polar Bar sits on the busiest corner of Bariloche, and inside everything is below zero: walls, bar, sculptures and glasses carved from ice, a thermal cape at the door, and a fernet served in a glass that melts before the drink does. An experience designed down to the last detail — sold by hand. A tourist planning their trip from São Paulo or Buenos Aires had nowhere to buy: you had to show up, queue on the street (outdoors, in winter) and pay at the door. Without advance sales there was no way to manage each slot's capacity, no data on visitors who fly home three days later, and nobody to answer in Portuguese in a city where half the tourists speak it. The bar's only box office was the hand of whoever was at the door.
The Solution
Today polarbar.com.ar is the entrance to the bar before you even reach Bariloche: its own domain, logo, tickets and mailing, with the site and checkout in Spanish, English and Portuguese — the languages its tourists arrive speaking. Advance sales by limited-capacity time slots put the operation in order: visitors pick a day and time from their hotel (or from home, weeks before the trip) and the queue in the snow is gone. AI marketing works the seasons: cart recovery for people who looked but didn't buy, promotions for the slower time slots, campaigns when the city fills up. And an AI agent answers 96% of enquiries — "do I need a coat?", "can kids come in?" — at any hour, in the language of whoever is asking. Since then, sales have grown 42%.
Results
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
365
Days a year below zero — now selling online
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