Teatro Doble-T
The name doesn't lie: the room lives two lives — 130 seats in classic theater layout or 100 spots as a café concert with tables and bar service. The only thing that never transformed was its ticketing, one more page inside Alternativa Teatral. Now it sells under its own brand, up 42%.
At a Glance
Industry
Theater
Location
Calle 23 N°565, between 43 & 44 — La Plata, Buenos Aires
Size
130 theater seats • 100 café concert spots • performing arts school
Client since
2025
The Challenge
Doble-T is a venue, a school and a cultural clubhouse all at once: plays, Cerati tributes, tango, dance, children's theater and even trivia nights share the same La Plata listings. And the room itself transforms with the night — classic theater seating for 130, or café concert tables with bar service for 100. Yet that whole identity was squeezed into a single box: a page on Alternativa Teatral, the portal where its box office was listing teatro5951 — one among thousands, under the portal's brand, with no seat map for a room that changes shape, and years of audience data piling up in someone else's database. A venue with two lives was selling tickets with a borrowed identity.
The Solution
At teatrodoblet.com.ar the venue finally has its own digital marquee: its own domain, logo, tickets and mailing, with the whole calendar — from plays to trivia nights — in one place. The 3D reserved-seating map does what the room has always done: it transforms. Theater seats for the drama, full tables for the café concert — and the audience picks their real spot in the real layout of that show. AI marketing segments by discipline: tribute-goers get music, families get children's theater, the school's students hear first. And when Doble-T moved to its new home on calle 23, telling its entire audience took one mailing of its own — not a footnote on someone else's portal. An AI agent answers 96% of enquiries at any hour. Since then, sales have grown 42%.
Results
+42%
Sales growth since running on Fanz
96%
Of support enquiries automated
2
Room layouts the seating map keeps up with
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