Sensaciones de Tango
25 years of tango at Café Tortoni, the oldest café in Buenos Aires — with tickets sold by hand: WhatsApp and cash at the counter. Today the whole world buys online, and sales are up 42%.
En un coup d'œil
Secteur
Tango
Localisation
Gran Café Tortoni — Av. de Mayo 825, Buenos Aires
Taille
25 years at the Tortoni • up to 3 shows a day, Monday to Saturday
Client depuis
2025
Le défi
For 25 years, Sensaciones de Tango has brought dancers, singers and folklore performers to the stage of La Bodega, the basement hall of Gran Café Tortoni — the oldest café in Buenos Aires, open since 1858 and a must-see for travellers from all over the world. But buying a ticket was a trip back in time: mandatory WhatsApp booking, cash payment at the café before three in the afternoon, and no way to pick a table. International travel guides explained the procedure step by step, like bureaucratic paperwork. For an audience planning its tango night from Paris, São Paulo or New York, selling by hand meant empty tables every single night.
La solution
The box office entered the 21st century without the Tortoni losing an ounce of history. At tickets.sensacionesdetango.com — with its own domain, logo, tickets and mailing — any traveller buys months before boarding the plane, with online payment and instant confirmation. La Bodega is drawn on a 3D reserved-seating map: the table next to the stage gets picked from anywhere in the world, as if you were already there. Enquiries — in whatever language and time zone they arrive — are handled by an AI agent that automates 96% and escalates the rest to the team. And AI marketing fills the room: recovering abandoned carts and pushing weekday shows with last-minute promotions. With up to three shows a day, six days a week, the results came fast: 42% more sales.
Résultats
+42%
Sales growth since selling online with Fanz
96%
Of support enquiries automated
1858
The country's oldest café, with its most modern box office
Déjà plus de 1 000 organisateurs à bord
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